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"I Love How Things Can Be So Simple Yet So Effective
Without Compromising My Lifestyle Values."

- Irina, Owner-

As Clean & Natural as you can get

We’re here to make access to high-quality, toxin-free, clean beauty products the norm, not the exception.

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TOXIN-FREE + PLant-BASED

Less toxins, better results. Our natural skincare and makeup ingredients are vetted to ensure they're as clean and safe as possible.

Cruelty Free Ingredients Icon

FRAGRANCE-FREE

We never use artificial fragrance. All scents are created using botanical extracts and essential oils.

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CRUELTY-FREE + VEGAN

Our products are never tested on animals and do not contain animal-based ingredients.

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FREE OF DYES + ARTIFICIAL COLORS

All colors are created using ethically-sourced micas, botanical powders, and botanical extracts.

Artificial Preservative Free | Sulfate-Free | Paraben-Free | Soy-Free | Gluten-Free* | Phthalate-Free

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OUR MISSION.

NATURAL BEAUTY BY THE BATCH.

Keep it simple. When it comes to your beauty routine, you shouldn’t have to sacrifice your non-toxic lifestyle values for high-quality results. We believe in the nourishing power of natural, plant-derived ingredients that enhance your natural beauty without compromise so you can feel both confident in yourself and your clean lifestyle choices. 

We are committed to being 100% transparent in each of our formulas and will always continue to be so.

Ingredient Glossary

OUR FOUNDER, IRINA.

BUSINESS WOMAN. ESTHETICIAN. MOM.

Like you, my journey to embracing a non-toxic lifestyle didn’t happen overnight. Instead, it was the results of countless Google searches, hours of research, and one piece of glitter that set the whole thing in motion.

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OUR FOUNDER, IRINA.

BUSINESS WOMAN. ESTHETICIAN. MOM.

Like you, my journey to embracing a non-toxic lifestyle didn’t happen overnight. Instead, it was the results of countless Google searches, hours of research, and one piece of glitter that set the whole thing in motion.

MEET THE DREAM TEAM.

Irina Dovganetskiy - withSimplicity Owner

IRINA

owner + ceo | ESTHETICIAN

Favorite Products: Face Wash, Blue Dew, and Pro Age Serum
Born: Krymsk, Russia | Raised: Cleveland, Ohio
True Hometown: Harrisonburg, VA
Favorite TV Shows: Shark Tank & The Profit
Food she can't live without: Coffee

Mary McMahan - withSimplicity Marketing Director

MARY

BRAND + Marketing MANAGER

Favorite Products: Lipstick in Passion Red, Blue Dew, Liquid Foundation
Hometown: Harrisonburg, VA
Favorite TV Show: Below Deck
Food she can't live without: Peanut Butter

Ana Doughty - withSimplicity Beauty Associate

JULIA

PRODUCTION

Favorite Products: Blue Dew, 15-Free Nail Polish, Liquid Foundation Shade 3
Hometown: Brest, Belarus
Favorite TV Show: Downton Abbey
Food she can't live without: Cheese

Vika Dovganetskiy - withSimplicity Beauty Associate

CARTER

STOREFRONT

Favorite Products: Cream Luminizer, Pro-Age Toner
Hometown: Suffolk, VA
Favorite Movie: Austin Powers
Food she can't live without: Chicken Nuggets

Mika - Shipping withSimplicity

MIKA

SHIPPING

Favorite Products: Pro-Age Serum, Pro-Age Toner, Blue Dew
Hometown: Kovel, Ukraine
Favorite Movie: Top Gun Maverick
Food she can't live without: Tacos

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POLINA

PRODUCTION

Favorite Products: Dubai + Malibu Tri-Sticks, Body Oil
Hometown: Weyers Cave, VA
Favorite Movie: Top Gun Maverick
Food she can't live without: Sushi

Vika Dovganetskiy - withSimplicity Beauty Associate

NYA

beauty associate

Favorite Products: Liquid Foundation, Acne Prone Toner, Sangria Lipstick
Hometown: Virginia Beach, VA
Favorite TV Show: Mad Men
Food she can't live without: Curry

Need Help Cleaning Up your Beuty Routine?

We’ve got your back. Connect with a member of our team to talk about your clean beauty goals, skincare needs, and everything in between.

Contact Us