oUR STORY

About withSimplicity

Welcome to withSimplicity, where you can find natural and organic beauty and skincare products that are safe for not only you, but also your family! I founded withSimplicity in January 2015, and we have been creating products for people who are looking for safe, sustainable, and effective alternatives to what is already laying around the house.
I started withSimplicity because I was hesitant about using products with toxins and other harmful chemicals around my newborn, and knew there had to be safer products. What started as a hobby turned into a flourishing business where I have 5 wonderful team members that are like family to me! Today I am blessed to be able to provide products for other women that I know will not harm them or their families.
Our products are free of artificial fragrances, colorants, parabens, bismuth, fillers, gluten, and toxins. Along with that, they are vegan-friendly, cruelty-free, and contain therapeutic grade essential oils. We stand by our products, and are thankful that our customers do as well!
WithSimplicity have been spotlighted on several Youtube Videos, various blogs, the Daily News Record, WHSV, and even a Buzzfeed article for our various makeup and skincare products! Our sweet town of Harrisonburg has even given us an Excellence Award, and it is proudly hanging up in our store!
When I’m not in the store making products or brainstorming ideas, I am usually making meals for my family or running around town with my three wild ones. If you’re dying to hear more, here are five things you may not know about me:
1. I grew up in Russia until I was 12 years old
2. I used to bake wedding cakes 
3. I have three awesome kids 
4. I occasionally sleep on an acupressure needle rug
5. If I were stuck on an island, I would bring my Face Cream, toner, mascara, and a cup of black coffee.
Still here? We would love to connect with you! Feel free to email us any questions you have by clicking "Contact Us" at the bottom of this page, or visit our lovely store in Harrisonburg , VA at 108 S. Main Street.

MEET our team

IRINA, OWNER

Irina is the creator of withSimplicity. She is always running around doing SOMETHING, but her main tasks include product development and overseeing the store. However, she loves getting up front and talking to customers and giving them makeovers! Her favorite withSimplicity products are the Pro-Age Serum, Face and Makeup Remover, and the Face Wash. While she obviously loves withSimplicity makeup, she is a firm believer it starts with the skin! Irina double-cleanses, meaning she cleanses her skin with her oil-based products (face and makeup remover) and then goes to the water-based products (face wash). Outside of withSimplicity, Irina is super passionate about cooking and her family. She also has a great eye for design and decorating! She loves making her house, food, and products perfectly staged and beautiful. Fun Fact: She used to bake wedding cakes! Last but not least, her favorite part about working at withSimplicity are her girls. Irina doesn't know how she got blessed with such uniquely different yet completely compatible employees. She believes that we all make such a great team, and makes it so much more enjoyable for her to come to work every day.

LINDSAY, PRODUCTION MANAGER

Lindsay helps with the creation of current and future products, while making sure everything is done on schedule. She also neatly packages up every online order that is sent out from our shop! Lindsay loves using the acne prone toner to prepare her skin for moisturizer or to refresh her skin throughout the day (she doesn't mind the beautiful smell either). Lindsay is passionate about nature, and believes that God has provided us with everything that we need through His creation of it. She loves being able to explore that and share it with others through withSimplicity. On her days off of wS, she works at a small flower farm! Besides sharing her love of nature with customers, her favorite part about working at withSimplicity is working with the other amazing, upbeat girls!

JULIA, CUSTOMER SERVICE

Her position at withSimplicity is online customer service. If you've asked a question online, she probably answered it! She also works in the store helping customers find the perfect products for themselves! Julia's favorite wS product is (hands down) the liquid foundation because of the coverage, easy application, and the vanilla smell! Her passion is wellness and toxin-free living. Julia loves teaching people about what harmful ingredients are found in products that we use every day and how we can eliminate their exposure by switching to natural alternatives such as essential oils and products using oils. Julia's favorite hobby is reading (she could read a good story for hours). FUN FACT- She was born in Belarus (google it-- most people don't even know it exists!) and moved to the US with her family when she was almost 9 years old. Lastly, Julia's favorite part of working at wS is that it pushed her outside of her comfort zone. Being pretty introverted, her job at wS has given her the opportunity for so much personal growth in how she relates to others. She's had the privilege of meeting so many incredible people, and if she had remained stuck where she was comfortable, she would have missed out on that. withSimplicity also introduced Julia to toxin-free living, and for that, she is always grateful!

FAITH, MARKETING DIRECTOR

As the Marketing Director, Faith takes all the pictures, makes all the graphics, plans all the social media, and makes sure we are trying new and creative things as a company! Her favorite withSimplicity products are the basic skin care items like the Facial Cleanser, Acne Prone Toner, and Face Jelly. She used to struggle with bad breakouts and scarring, but using those products cleared her skin up! She used to feel self-conscious without makeup on because of her skin, now she loves sharing her story and those products with others. She loves being creative and trying new things in her job and outside of it as well, which brings her to her hobbies! Faith LOVES hand/brush lettering, and makes watercolor pieces and wedding signs through her side hustle, Adeline Letters. Her fun fact is that Kelly Ripa from Live with Kelly and Ryan is second cousin (and no, they DON'T hang out all the time). 

Her favorite part about working at withSimplicity is that every day she learns something new; whether it's about essential oils, how to get the most out of your makeup, or other random facts that Irina happens to tell her that day. She can safely say that she is NEVER bored here.

CHRISTY, SALES ASSOCIATE

Christy is our sales associate, so she will most likely be the one you see up front if you come in during the evenings! However, she does help Lindsay a lot with production when help is needed! Christy's favorite withSimplicity product is the brow powder! She did not appreciate a nice full brow until seeing how much it made her eyes pop, and our powder fills in the brow so well that it makes it look natural! She is extremely passionate about teaching and educating; both students in her future classroom (she is an elementary education major) as well as anyone who comes in the store! Teaching people about the benefits of using clean products and taking care of themselves is such a joy for Christy! Her hobbies include eating, cooking, and school, and her talents include giving a mean hug. Her favorite part about working at wS are spending hours and hours hanging out with our amazing customers that come into the shop who make her feel like a part of the community. She also loves getting to be hands-on in the process of making these cool products! Lastly, she enjoys hanging with her amazing coworkers and fabulous boss! Honestly, everything is her favorite, and that is what makes her Christy!