ONE SIMPLE MISSION


To provide beauties of all ages high-performing products that not only feel good on the skin, but are also safe and toxin-free. 
We are truly "Beauty without Compromise"

why we are different
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organic

natural

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toxin-free

vegan

cruelty-free

gluten-free

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fragrance-free

paraben-free

free of
bismuth & fillers

contain therapeutic grade essential oils

mother. business woman. clean beauty advocate.


I created withSimplicity in January 2015, creating products for people who are looking for safe, sustainable, and effective alternatives for their beauty and skincare routines. I was hesitant about using products with toxins and other harmful chemicals around my newborn and knew there had to be safer products. What started as a hobby turned into a flourishing business.

Our products are free of artificial fragrances, colorants, parabens, bismuth, fillers, gluten, and toxins. Along with that, they are vegan-friendly, cruelty-free, and contain therapeutic grade essential oils. We stand by our products, and are thankful that our customers do as well!

 MEET OUR TEAM 
Irina Dovganetskiy

IRINA

product mastermind

Favorite Products: Face Wash, Cool & Refreshing Toner, and Pro Age Serum
Born in: Krymsk, Russia | Raised in: Cleveland, Ohio
True Hometown: Harrisonburg, VA
Favorite TV Shows: Shark Tank & The Profit
Food she can't live without: Coffee

MARY

marketing magician

Favorite Products: Lipstick in Passion Red, Eye Makeup Remover, Mascara
Hometown: Harrisonburg, VA
Favorite Movies: Leap Year & The Greatest Showman
Food she can't live without: Peanut Butter

LINDSAY

formula mixer

Favorite Products: Micro Cleanser & Mask, Under Eye Elixir, Brow Powder
Hometown: Strasburg, VA
Favorite Movie: 10 Things I  Hate About You
Food she can't live without: Sweet Potatoes & Ice Cream

JENNA

boxing expert

Favorite Products: Botanical Mascara, Tri-Stick in Malibu, Under Eye Elixir
Hometown: Philadelphia, PA
Favorite TV Show: Parenthood
Food she can't live without: Dark Chocolate


Irina Dovganetskiy

SARAH

label boss

Favorite Products: Acne Prone Face Wash,  Charcoal Konjac Facial Sponge
Hometown: Detmold, Germany
Favorite TV Show: Friends
Food she can't live without: Snickers Bar Ice Cream

CLAIRE

color genius

Favorite Products: Acne Prone Face Wash, Pro Age Serum, and Bronzer
Hometown: Endicott, Washington
Favorite Movie: Emma
Food she can't live without: Any Kind of Berry

SVETLANA

soap goddess

Favorite Products: Face Jelly, Clay Mask, Tri-Stick in Valencia, Botanical Mascara
Hometown: Belarus
Favorite Movie: Pride & Prejudice
Food she can't live without: Almonds

HALEY

style queen

Favorite Products: Face Jelly, Clay Mask, Tri-Stick in Valencia, Botanical Mascara
Hometown: Belarus
Favorite Movie: Pride & Prejudice
Food she can't live without: A

Irina Dovganetskiy

RENA

trend setter

Favorite Products: Cool & Refreshing Toner, Blackhead Extractor
Hometown: Saratoga Springs, NY
Favorite TV Show: One Tree Hill
Food she can't live without: Chocolate Cake