oUR STORY

About withSimplicity

Welcome to withSimplicity, where you can find natural and organic beauty and skincare products that are safe for not only you, but also your family! I founded withSimplicity in January 2015, and we have been creating products for people who are looking for safe, sustainable, and effective alternatives to what is already laying around the house.
I started withSimplicity because I was hesitant about using products with toxins and other harmful chemicals around my newborn, and knew there had to be safer products. What started as a hobby turned into a flourishing business where I have 8 wonderful team members that are like family to me! Today I am blessed to be able to provide products for other women that I know will not harm them or their families.
Our products are free of artificial fragrances, colorants, parabens, bismuth, fillers, gluten, and toxins. Along with that, they are vegan-friendly, cruelty-free, and contain therapeutic grade essential oils. We stand by our products, and are thankful that our customers do as well!
WithSimplicity have been spotlighted on several Youtube Videos, various blogs, the Daily News Record, WHSV, and even a Buzzfeed article for our various makeup and skincare products! Our sweet town of Harrisonburg has even given us an Excellence Award, and it is proudly hanging up in our store!
When I’m not in the store making products or brainstorming ideas, I am usually making meals for my family or running around town with my three wild ones. If you’re dying to hear more, here are five things you may not know about me:
1. I grew up in Russia until I was 12 years old
2. I used to bake wedding cakes 
3. I have three awesome kids 
4. I occasionally sleep on an acupressure needle rug
5. If I were stuck on an island, I would bring my Face Cream, toner, mascara, and a cup of black coffee.
Still here? We would love to connect with you! Feel free to email us any questions you have by clicking "Contact Us" at the bottom of this page, or visit our lovely store in Harrisonburg , VA at 108 S. Main Street.

MEET our team

IRINA

Owner

Irina is the creator of withSimplicity. She is always running around doing SOMETHING, but her main tasks include product development and overseeing the store. However, she loves getting up front and talking to customers and giving them makeovers! Her favorite withSimplicity products are the Pro-Age Serum, Face and Makeup Remover, and the Face Wash. While she obviously loves withSimplicity makeup, she is a firm believer it starts with the skin! Irina double-cleanses, meaning she cleanses her skin with her oil-based products (face and makeup remover) and then goes to the water-based products (face wash). Outside of withSimplicity, Irina is super passionate about cooking and her family. She also has a great eye for design and decorating! She loves making her house, food, and products perfectly staged and beautiful. Fun Fact: She used to bake wedding cakes! Last but not least, her favorite part about working at withSimplicity are her girls. Irina doesn't know how she got blessed with such uniquely different yet completely compatible employees. She believes that we all make such a great team, and makes it so much more enjoyable for her to come to work every day.

LINDSAY

Production Manager

Lindsay helps with the creation of current and future products, while making sure everything is done on schedule. She also neatly packages up every online order that is sent out from our shop! Lindsay loves using the acne prone toner to prepare her skin for moisturizer or to refresh her skin throughout the day (she doesn't mind the beautiful smell either). Lindsay is passionate about nature, and believes that God has provided us with everything that we need through His creation of it. She loves being able to explore that and share it with others through withSimplicity. On her days off of wS, she works at a small flower farm! Besides sharing her love of nature with customers, her favorite part about working at withSimplicity is working with the other amazing, upbeat girls!

MARY

Marketing Director


CHRISTY

Sales Associate

Christy is our sales associate, so she will most likely be the one you see up front if you come in during the evenings! However, she does help Lindsay a lot with production when help is needed! Christy's favorite withSimplicity product is the brow powder! She did not appreciate a nice full brow until seeing how much it made her eyes pop, and our powder fills in the brow so well that it makes it look natural! She is extremely passionate about teaching and educating; both students in her future classroom (she is an elementary education major) as well as anyone who comes in the store! Teaching people about the benefits of using clean products and taking care of themselves is such a joy for Christy! Her hobbies include eating, cooking, and school, and her talents include giving a mean hug. Her favorite part about working at wS are spending hours and hours hanging out with our amazing customers that come into the shop who make her feel like a part of the community. She also loves getting to be hands-on in the process of making these cool products! Lastly, she enjoys hanging with her amazing coworkers and fabulous boss! Honestly, everything is her favorite, and that is what makes her Christy! 

JENNA

Production Assistant

Jenna is an extreme help to the withSimplicity team, as she aids in the production of several products and sales of Outbound Supply. Her favorite withSimplicity products are the Liquid foundation (smells SO good and evens out skin tone), Under Eye Elixir (a MUST HAVE for a tired mom of 4), Face Jelly (glides on smoothly and leaves skin so soft), and the Outbound Supply Early Riser Soap and Sea Farer Hand Salve. Jenna has been married for 15 years to Outbound Supply Co-Owner, Dusty, and has 4 sweet kiddos. She is extremely passionate about her beautiful family, her faith in God, and encouraging others. Because of her giving and selfless personality, Jenna finds joy in hosting people in her home and encouraging fellowship, helping others feel supported and heard, and especially enjoys celebrating other people’s birthdays! When she isn’t at withSimplicity or being a super mom, Jenna loves to read, bake, watch movies with her family, spend quality time with friends, volunteer for her church, and go to the beach. Fun Fact: Ever since she was a child, Jenna has been fascinated with soap and has always dreamed of making it. Now that she works at withSimplicity and Outbound Supply, her dream has come true! Besides the fact that withSimplicity smells so good, her favorite part about being on the team is working alongside such kind, strong, beautiful, and passionate women. She feels honored to be able to be a part of a local business that encourages others to recognize that they deserve to feel special and loved. Jenna believes that whether you’re a customer or a team member, when you walk into the withSimplicity doors, she and other women are able to be who they were created to be; confident in their beauty, inside and out, and worthy of being loved. 

CATHRYN

Sales Associate

Cathryn is one of our sale's associates, but she primarily works on Saturday ! She loves staying up front and interacting with everyone that comes in. It's always fun for her to hear why someone is making the switch to all natural products and how much better they feel! Her favorite product is slowly becoming the Pro-Age Serum! She uses it daily, and she often uses her electric gold face massager to really work it in a couple times a week. She swears by it! She LOVES watching The Office (we all do here...) and says that once upon a time, she was pretty decent at basketball. Ironically, Cathryn visit the airstream (where withSimplicity started) right when she moved to Harrisonburg in July, and when she walked out of the store she called her best friend and said "I have to find a way to work for Irina!" Obviously, her dream came true!  Lastly, her favorite part about working at withSimplicity is the people. She believes Irina has put together such a great group of ladies to work with, which makes it all the more fun for her!

SVETA

Soap Maker