CLEAN BEAUTY MADE SIMPLE.

Beauty with a Mission.

NATURAL Beauty with a Mission.

withSimplicity was founded on faith-based values. One of our core missions is to share the importance of spreading kindness and love to all. We believe we can’t serve others to the best of our ability until, individually, we are our best selves.

We are also strong believers in ingredient knowledge. In an organic skincare and organic makeup market  where products are “green-washed” and promoted to be “natural”, we stand by our ingredients. We don’t believe a natural beauty product is truly natural or clean unless each of its ingredients is.

This is where the name “withSimplicity” comes in. We believe finding natural beauty products that are healthy for you should be simple - no gimmicks, no hidden ingredients, no confusing product names.

We keep it simple so that you can live your healthiest and most beautiful life.

Organic and Liquid Foundation made with Natural, Cruelty-Free Ingredients by withSimplicity

Beauty with a Mission.

Beauty with a Mission.

withSimplicity was founded on faith-based values. One of our core missions is to share the importance of spreading kindness and love to all. We believe we can’t serve others to the best of our ability until, individually, we are our best selves.

We are also strong believers in ingredient knowledge. In a market where products are “green-washed” and promoted to be “natural”, we stand by our ingredients. We don’t believe a product is truly natural or clean unless each of its ingredients is.

This is where the name “withSimplicity” comes in. We believe finding products that are healthy for you should be simple - no gimmicks, no hidden ingredients, no confusing product names.

We keep it simple so that you can live your healthiest and most beautiful life.

Natural and Organic Jasmine and Frankincense Face Serum made with cruelty-free ingredients.

sIMPLE BUT SIGNIFICANT INGREDIENTS.

We only use the finest, ethically-sourced ingredients in our products. Our Production Team works hard to ensure that all our ingredients come from natural, plant-based sources. 

withSimplicity products are free of parabens, bismuth, fillers, pthalates, sulfates, and artificial colorants and fragrances. We want you to have the cleanest, more pure beauty routine possible!

For scents, we only use Therapeutic-Grade Essential Oils.

wS is also proud to be Cruelty-Free and Vegan!

Ingredient Glossary

mother. business woman. clean LIFESTYLE ADVOCATE.

What started out as a hobby turned into a flourishing business for Irina Dovganetskiy.

Irina started by making body scrubs, creams, and lip balms in her kitchen shortly after giving birth to her third child in 2014. She wanted to create products that weren’t only safe for her to use, but were safe to use around her child as well while holding, nursing, and taking care of him.

The first withSimplicity storefront opened in an airstream a year after beginning in Irina’s kitchen. Just a year later, we moved into our current storefront in downtown Harrisonburg, which also houses our production facility and offices.

In addition to being a business owner, Irina is also a full-time mom! Her days consist of running around with the kids, working on production, and making sure everything is going well at the shop.

Irina, the owner of withSimplicity, spends time with her family when she's not working.
meet the team
Irina Dovganetskiy - withSimplicity Owner

IRINA

product mastermind

Favorite Products: Face Wash, Cool & Refreshing Toner, and Pro Age Serum
Born: Krymsk, Russia | Raised: Cleveland, Ohio
True Hometown: Harrisonburg, VA
Favorite TV Shows: Shark Tank & The Profit
Food she can't live without: Coffee

Mary McMahan - withSimplicity Marketing Director

MARY

marketing magician

Favorite Products: Lipstick in Passion Red, Makeup Remover, Liquid Foundation
Hometown: Harrisonburg, VA
Favorite Movies: Leap Year & The Greatest Showman
Food she can't live without: Peanut Butter

Lindsay Minnick - withSimplicity Production Manager

LINDSAY

formula mixer

Favorite Products: Micro Exfoliator & Mask, Under Eye Elixir, Brow Powder
Hometown: Strasburg, VA
Favorite Movie: 10 Things I  Hate About You
Food she can't live without: Sweet Potatoes & Ice Cream

Jenna Burchnall - withSimplicity Shipping Manager

JENNA

boxing expert

Favorite Products: Botanical Mascara, Tri-Stick in Malibu, Under Eye Elixir
Hometown: Philadelphia, PA
Favorite TV Show: Parenthood
Food she can't live without: Dark Chocolate


Sarah Unger - withSimplicity Production Assistant

SARAH

label boss

Favorite Products: Acne Prone Face Wash,
Charcoal Konjac Face Sponge,
Pro-Age Face Serum
Born in: Detmold, Germany
Favorite TV Shows: Friends
Food she can't live without: Snickers Bar Ice Cream

Claire Wilkins - withSimplicity Beauty Associate

CLAIRE

color genius

Favorite Products: Acne Prone Face Wash,
Pro-Age Face Serum, Mineral Pressed Bronzer - Natural Glow
Hometown: Endicott, Washington
Favorite Movie: Emma
Food she can't live without: Any Kind of Berry

Kiera Moyer - withSimplicity Marketing Assistant

KIERA

photo master

Favorite Products: Konjac Sponge,
Liquid Foundation, Lip Repair Lip Balm
Hometown: Exeter, NH
Favorite TV Shows: Parks & Recreation & The Bachelor
Food she can't live without: Popcorn

Ana Doughty - withSimplicity Beauty Associate

ANA

shade matcher

Favorite Products: Rose Hip Lip Gloss, Champagne Luminizer, Hydrating Mist
Hometown: Harrisonburg, VA
Favorite Movies: Why Him? & Clueless
Food she can't live without: Pineapple &
Dark Chocolate

Vika Dovganetskiy - withSimplicity Beauty Associate

VIKA

skin routine expert 

Favorite Products: Acne Prone Toner, Pro-Age Serum, Under Eye Elixir
Hometown: Belarus
Favorite TV Show: Prison Break
Food she can't live without: Watermelon